There are so many vendors and sites writing about social media best practices. I’ve been reading SalesForce’s ’50 Social Media Best Practices’. Have you heard of this or read this? It’s pretty informative and delivers some excellent social media best practices and strategies. The one that really stands out to me is in chapter 2, Engaging Your Community. It still surprises me that some businesses run their social media pages in a very antiquated style. Long gone are the days of “proper English” and super perfect grammar. It’s sad, but true. We live in a much more casual society. That’s not to say you should NOT attempt to use proper grammar and sentence structure, but don’t be too perfect with it.

People like real. They like and appreciate dealing with businesses who are real and imperfect like most of the general public. They like down to earth and non-commercial-like, non-stuffy, real humans. So it makes sense that businesses would want to speak to potential customers in a natural, organic and non-salesie (this is Cisnerosisms) type of manner. Below is great advice from this SalesForce e-book.

3. Humanize the brand. Whether you’re marketing highly technical B2B software or a hair product, you’re still marketing to a person. And people want to talk to other people, not faceless corporations. Here are a few ways to ensure your social presence is staying both professional and human:

• Admit when you’re wrong and apologize when needed (NEVER, EVER…EH-VERRR point the finger at the customer.) Even if they’re wrong, publicly, the customer is always right. As soon as you say we’re sorry but…you’ve lost any customer or potential customer reading this. Why? Because it sends the message that their business does not matter to you AND, it shows the world your business is not accountable. No one likes or respects this at all.

• Share a behind-the-scenes look at work and life at your company , be real. This shows you’re putting yourself out there, along with your reputation and overall how you do business. Transparency is key and will win trust over with your current, new and potential customers, time and time again.

• Show the names or faces of those who manage social again, transparency is key. If you show faces and names, the customers/audience feel like you’re providing safe and friendly engagement.

• Go on a jargon diet and use real people language, this goes back to my earlier statement about living in a casual society. Show your audience and potential customers you’re human, just like them. People appreciate equal communication playing field when doing business with local businesses. Watch your local support grow.

• Have a sense of humor (while being aware that not all humor translates across geographic locations or from computer to person) Know when to be serious and when it’s okay to be funny. People like funny. It shows you’re down to earth, human and positive. In case you didn’t know, MOST people are drawn to positive people and experiences. For more GREAT tips or to download your copy visit https://www.salesforce.com/form/marketingcloud/conf/50-social-media-best-practices-ebook/