You just launched a new website and it’s no where NEAR showing up on Google search…what do you do? If you have not visited Google for all things digital, you’re missing out on some of the best FREE tools every business should be using. Digital marketing is crucial to your business’ web presence. Websites are the new brick and mortar of all businesses. If you’re not showcasing your business on the web, you don’t exist.

Most consumers search for businesses when they’re in need of a product or service and in the very near future, it will be the only way they search. According to Google Search Statistics, Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

The time is now and more imperative than ever to ensure your business is showing up in the palm of every consumer as they search on their mobile phones, when they need you and where. Fortunately, for beginners and/or those with newly built websites, Google has made it easy regarding next steps.

Here are the top five things (along with links to tools that will help) Google recommends to get your website ready to be listed on Google Search:

  1. Website & local business discovery on Google Search. Go to Google Search Console to verify ownership and submit your sitemap. Additionally, set up your Google My Business account to ensure Google knows about your business, as well as listing all correct info i.e. location, store hours, phone number, etc.
  2. Provide high quality content: Follow the advice in Google’s official webmaster guidelines and best practices documents.
  3. Ensure website is fast and accessible on all devices: Visit g.co/mobilefriendly to test mobile-friendliness.
  4. Ensure website is safe for visitors: Secure your website with a HTTPS connection.
  5. Hire an SEO: Hire someone who specializes in search engine optimization, also known as a Search Engine Optimizer.

Watch Google’s helpful video: