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eMarketer: Instagram Users in the US, 2018-2023

eMarketer: Instagram Users in the US, 2018-2023

According to eMarketer, growth for Instagram users will be at 4.5% in 2020, revised down from 5.4%, and in 2021, it will be 3.2 rather than the previous projection of 4.1%. The reason for Instagram’s slower anticipated growth is due to the fact that older age groups aren’t joining the platform as quickly per earlier estimations.

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